Wind Enterprises is happy to introduce our 2016 Social Media Ambassadors for the 20th Annual Dare to Win Conference.
Toby Bloomberg is recognized for her expertise in combining social media and content development with traditional marketing values (strategy, customer insights, segmentation) while maintaining the authenticity of digital conversations. She has worked with a range of organizations from Fortune 100 companies to entrepreurial startups in B2B, B2C, nonprofit, government and nonprofit. Toby is also the cofounder of Diva Foodies which serves the culinary world including foodpreneurs, chefs and cookbook authors, retail and restaurants by growing business through integrated digital strategies and personal/corporate branding.
Her blog, Diva Marketing, launched in 2004, was acknowledged by Forbes as one of the 20 Best Marketing and Social Media Blogs By Women. She was recently hgihlighted in Search Engine Journal 2016 list of “50 Awesome Marketers to Follow.” Connect with Toby on @tobydiva and @divafoodies. Join in on the Twitter chat #FoodTVChat Thursday nights 7pE to chat with your favorite Food TV chefs. Toby is a Yankee living in the South who believes that before you can reinvent yourself you first must reImagine yourself!
Deborah Gonzalez, Esq.
Deborah Gonzalez, Esq. is the founder of Law2sm, LLC (www.law2sm.com) a legal consulting firm focusing on helping its clients navigate the legal and security issues relating to the new digital and social media world. Law2sm was founded to bring resources and tools of legal use of digital and social media to the public. Deborah is the co-developer of the Digital Risk Assessment® tool that assists a company to ensure that their online activity is in line with state laws, federal laws, and regulatory compliance (www.digitalrcp.com). She is a sought-after speaker in the US and abroad about the legal issues of online and social media activity and is the author of the Butterworth-Heinemann books “Managing Online Risks: Mobile, Apps and Social Media Security” and “Online Security for Business Travelers.”
Elizabeth Fairleigh is a seasoned PR pro specializing in thought leadership development who supports marketing’s lead generation objectives while driving brand perception and revenue. Passionately committed to the success of her clients, she has earned a reputation for exceeding expectations. Her ideal client is an entrepreneurial, forward-thinking company who understands the power of PR to move the needle in today’s competitive landscape. Specialties: Strategic PR assessment, counsel, planning and execution; media relations (traditional & digital), analyst relations; targeted corporate publicity placement; book publicity; writing & editing: press releases, by-lined articles, guest blogs, case studies, testimonials, email and telephone pitches.
Prior to founding thE Connection in 1995, Elizabeth was PR Director for two Atlanta-based tech firms, one of which filed a successful IPO during her tenure. The other was for a division of a large publicly traded company. In addition to in-house corporate PR, Elizabeth has 5 years of agency experience working for an Atlanta-based PR firm. She began her professional career as a journalist in Rochester, New York and graduated with a degree in English from Agnes Scott College where she was Editor of the college’s award-winning newspaper, “The Profile.” The Public Relations Society of America/Georgia Chapter awarded Elizabeth a Phoenix Award, which recognizes excellence among PR practitioners.
As a Real Estate Agent in metro Atlanta, Marna Friedman uses her experience with customer discovery principles and business strategy to provide marketing campaigns for your home online and in print that engage active buyers and create interest. She uses her merchandising expertise to creatively position your home and emphasize the features buyers are looking for. As a Certified Stager, Marna can help clients understand what’s possible in organizing and staging their homes and advising them on strategies to transform clutter.
Marna brings her expertise in social media and website development to help clients when buying or selling real estate in metro Atlanta. Social media has grown to be more than an assortment of platforms, including Facebook, Twitter, Instagram, YouTube and Periscope. These technologies can be used to engage customers, increase exposure and listen to what is being said. Understanding how to leverage these new technologies is critical to marketing your property, while ensuring that all industry regulations are followed. Her experience working with tech startups in metro Atlanta has increased her understanding of customer discovery and how to leverage technology to grow your community. Our listings and events will be included in our social media networks to increase public awareness and engagement.
As a resident of metro Atlanta, Marna is familiar with the area, she can share what’s going on in your neighborhood. She updates her readers with information around town through her blog, and uses her blog to keep you current about special events going on around town. Her contacts are local, so you will be able to find the resources you need to sell or buy a home.
Sherry Heyl is the Managing Director and Partner at Sensei Project.
She helps her clients create engaging content and connections through social media and inbound marketing. Her company works with large international brands as well as individual business owners and artists.
Sherry is also the mom of a budding stand-up comedian and an amazing teenage musician, songwriter/producer.
Today, as the Founder, CEO and Chief Adoption Officer of RevenueSphere and Social Gastronomy (for-profit) and the Founder and President of the Social Executive Council and futurewired (non-profit), Judy is helping senior executives understand and address the new complexities this is creating and the foundational changes that are needed to bridge the widening gap between the innovation and the adoption.
Judy has 30+ years of experience in driving top line revenue in multiple areas (CEO, sales, business development, channel, strategic alliances, marketing, consulting).
As a Chemical Engineer, Judy has dedicated her career to pioneering new innovation (hardware, software, services) and their operational adoption, in a wide variety of complex markets (agriculture, appliance, automotive, chemical, cosmetic, defense, environmental, food + beverage, government, metals processing, microelectronics, mining, oil & gas, paint + coatings, plastics, printing, research & development, semiconductor, textiles.)
Judy is a prominent blogger, speaker and evangelist on the operational adoption of innovation.
Judy is on the advisory board of Kennesaw State University’s Masters in Healthcare Management and Informatics Program. Judy is the Founder and CEO of the Arts Council of Woodstock. She has also served as a chapter president of the Association of Strategic Alliance Professionals and on the boards of Global EXEC Women, Women in Technology and It’s The Journey, a 501 © 3 serving the breast cancer community.
A graduate of Cleveland State University with a bachelor’s degree in Chemical Engineering, Judy also holds an MBA from the University of Dallas.
An accomplished, award-winning communicator with more than 20 years of experience in integrated marketing communications, Kellye Crane has offered strategic planning, social media, content strategy,
press/influencer relations and technical writing services to some of the world’s largest companies, including ADP, Alaven Pharmaceutical, BellSouth, The Coca-Cola Company, IBM, Intel, McKesson, and Microsoft. Founder and past president of the popular Solo PR Pro blog, Kellye is frequently listed as one of the top PR professionals to follow on Twitter.