Marketing Analytics
Wind Enterprises is happy to offer a full-service Marketing Analytics practice provided by Dr. Charles Beall. Enhance your understanding of your customer, their habits and how to effectively grow your share. Dr. Beall is fully versed in the following skills:
- Survey design and analysis
- Demand analysis and forecasting
- Market segmentation
- Risk analysis
- Other marketing analytics
For more information on Dr. Beall’s services, please contact Linda!
Survey Design and Analysis
• Learn what your customers/clients want
– Type of products and services.
– Willingness to pay – at what price.
– Who buys your stuff? Where?
– How do customers respond to advertising?
• Get feedback on existing products and services
– Change product and service offerings.
– Who buys your stuff? Where?
– How do customers respond to advertising?
• Get results to impress new customers.
Demand analysis and forecasting
• What are the factors that have driven demand for your current product/service offering?
• What are the factors that may drive demand for your new product/service offering?
• What are the effects of:
– Competition
– Price
– Economy
…on current or new offerings?
• What does the future hold for
– Your revenue stream?
– Demands on your suppliers?
– The size of your staff?
Market segmentation
• Do your customers/clients fall into natural groups? If so, what are they?
• Can they be grouped by things like:
– product or service usage?
– demographics?
– typographics?
– many other customer/client behaviors and characteristics?
• How do these groupings extend to upselling? downselling? new products and services?
Risk analysis
• What are your marketing risks?
– What if a competitor
–> enters?
–> leaves?
–> changes product?
–> changes prices?
– What if the economy sours? improves?
– What if assumptions or predictions are bad?
– What kinds of contingency plans do you need?
Other marketing analytics
• Campaign analysis: how well did a campaign do?
• Pricing: effect on demand and revenue.
• Data mining: what nuggets are in your customer data?
• Media and media mix decision analysis: when, where, how to advertise.
• Other quantitative analysis from the simple to the sublime.
For more information on Dr. Beall’s services, please contact Linda!
